FORMAT EXAMPLE
YOUR LETTERHEAD
FOR IMMEDIATE RELEASE
CITY (Note: all caps for city name), State, Date, (all three of these spelled out) - (Note dash after the date.)
First paragraph is one to three sentences..... Stick to the facts: Who, What, When, Where, Why, and How.
Second paragraph...... not too long. A quote would be nice.
Third paragraph ...... More information. Maybe another quote.
Fourth paragraph..... Background information and perhaps very
brief history of the ministry.
# # # (These mean "The End")
FOR MORE INFORMATION:
(If you simply must deliver a direct message to the reader, do it under this heading.)
Name
Title
Ministry
Phone
Fax, if any
Email:
Web Site:
(It is my preference to put the contact information at the end. Those who want it will scroll down;
those who don’t, won’t be bothered by it if it is at the end.)
(Note spacing and relative sizes of type in this example, as well as when all caps are used.)